Strengthening executive understanding

The business case is critical to justifying the strategic and economic value of an investment and provides a clear blueprint for project delivery. A weak business case can undermine efforts to demonstrate value, even if the proposed investment has considerable merit. If poorly scoped, it also has the potential to set a project or business up to fail.

A well-written business case with a resonant narrative, provides infrastructure owners with the evidence needed to make good decisions. It clearly outlines the case for change, transparently presenting the scope, costs, benefits and risks of proceeding with the investment.

Getting the case for investment right

A sound business case enables organisations to make prudent decisions, determine the benefits or returns to expect from an investment, and have confidence that the investment can be delivered.

Understanding the whole-of-life costs and benefits to be realized from an investment have a direct relationship with the level of rigor applied to up-front planning. It is critical that sufficient time and effort is spent on strategic assessment options and analysis, as this is where the ability to influence project costs and outcomes is at its maximum.

Common issues

In Advisian’s experience, several common failings at the early stages of investment, contributes to problems during procurement and delivery.
At the concept and feasibility stage of the process, there is a natural tendency to focus on the solution, rather than strategic fundamentals - the problems to be solved, the customer, community and service outcomes to be achieved.

Other issues which can arise are:

• Poor engagement with stakeholders and end-users
• Confused accountabilities and governance
• Insufficient rigor in assessment of options
• Over-optimistic delivery time frames
• Inadequate transparency in costs
• How to improve project outcomes

Organizations can reduce risks and significantly improve project outcomes by:

• Improving stakeholder and community engagement
• Investing more in the front-end to better understand needs and benefits
• Undertaking more analysis and research to understand end-user requirements
• Identifying and analyzing a broad range of options
• Increasing benchmarking and analysis of costs, risks and program